Eton once set out to perfect the sharp shirt. In the process, they pioneered the wrinkle-free cotton shirt and revolutionized the industry – that story began with founder Annie Pettersson, who had this motto: "Never deliver a shirt until you are completely satisfied with it."
Almost a century of craftsmanship and commitment to quality and style is a legacy you can touch and feel in every product. At Eton, they have the audacity to believe that their dreams can come true, and it must be said that they possess the confidence to take on challenges and opportunities to make them do so.
Today, they continue to build on our heritage and commitment to menswear – just like us at Herrernes Magasin, advocating for craftsmanship and style for all occasions in life.
Our design philosophy revolves, like Eton's, around expressing individuality and inspiring confidence through taste. We are convinced by the principle that while fashion is fleeting, style is enduring.
