Eton once set out to perfect the crisp shirt. In the process, they pioneered the wrinkle-free cotton shirt and revolutionized the industry – a story that began with founder Annie Pettersson, who had this motto: "Never deliver a shirt until you are completely satisfied with it."
Nearly a century of craftsmanship and commitment to quality and style is a legacy you can touch and feel in every product. At Eton, they have the audacity to believe that their dreams can come true, and it must be said that they possess the confidence to take on challenges and opportunities to make them happen.
Today, they continue to build on our heritage and commitment to menswear – just like us at Herrernes Magasin, and champion craftsmanship and style for all of life's occasions.
Our design philosophy revolves, like Eton's, around expressing individuality and inspiring confidence through taste. We are convinced by the principle that while fashion is fleeting, style is enduring.
