Our most versatile shirt for any occasion – from business to evening wear. Perfected by Eton over several decades, it gives you a flattering, impeccable look whether you’re off to a business meeting or a formal event. The optic white color stays bright wash after wash, while the wrinkle-free feature ensures you look sharp 24/7.
- Wrinkle-free, easy care
- Wear it with or without a tie
Eton once set out to perfect the crisp shirt. In the process, they pioneered the wrinkle-free cotton shirt and revolutionized the industry – a story that began with founder Annie Pettersson, whose motto was: "Never deliver a shirt until you are completely satisfied with it."
Nearly a century of craftsmanship and commitment to quality and style is a heritage you can touch and feel in every product. At Eton, they have the audacity to believe that their dreams can come true, and one must say that they possess the confidence to take on challenges and opportunities to make them do so.
Today, they continue to build on our heritage and commitment to menswear - just like us at Herrernes Magasin, and are champions of craftsmanship and style for all occasions in life.
Our design philosophy, like Eton's, revolves around expressing individuality and inspiring confidence through taste. We are convinced by the principle that while fashion is fleeting, style is enduring.
