Rum Paris to Berlin, Band in the bar

SEE THE PHOTOS FROM OUR luxury Thursday bar with Infernal ON FACEBOOK.

At Herrernes Magasin, we meet Infernal at a photoshoot for their own and latest rum in the series "Rum Paris to Berlin". Infernal has chosen our unique premises, in Nørregade, to take promotional pictures before kickoff. Do you know those kinds of people who accomplish things and make it look easy? Infernal is a band, a partnership, entertainment, rights, and passions. Infernal makes it look easy. Easy, Fun & complete.

Lina & Paw have made their own Infernal rum - for quite some time now. I've grown wiser with the years and know that a lot of hard work goes into 99 out of 100 successes. I've had my share of success and failure. It must be reassuring to bet on a stock that can be drunk and doesn't go bad.

At the same time, as far as I understand from Lina & Paw, they love rum, AND projects with a passion for the products are simply the coolest to witness.

Generous rascals

Infernal have always been generous with their clothing budgets, colours, and extravagance on stage and in music videos. It smells of high aspirations, and with that come sky-high demands on themselves. Agreements and projects are in order, we can feel this in our interactions with the band. Tasks are divided, and they are good at supporting each other. 'On set' it runs smoothly, and during the photoshoot, we agree to arrange a rum tasting for our closest friends and Infernal, Herrernes Magasin & David K. Infernal will therefore show up and pour their rum in our small guest bar. Paw will also bring a small cask strength bottling, meaning undiluted rum directly from the barrel. Hoist my topsails, these will be generous pirates gathering on a random Thursday at Nørregade 20.

Dream job

Herrenes Magasin has often been used as a costume wardrobe for Danish musicians. In the last year, so many wonderful men have passed through that we cannot mention them all, but among them, we have fully or partially dressed Wafande, Aqua, Kandis, Alex Vargas, Peter AG, Jimilian, Andreas Bernitt, Nick & Jay band, Hav & Kamal, Michael Winther, Martin Brygmann. It is a dream job for us when we can showcase the purchases that are most daring for us. It takes courage to buy the wildest outfits, and therefore it is double the joy when artists give our gear wings with their voices and music.