The wedding guest - one of the first things the bridal couple sees on their way down the aisle

Dress up properly – you're going to your friend's biggest party.

You're attending a wedding, what many consider the best parties. The many glasses, the cutlery on each side of the plate. The speeches, and not least, the dresses. Herrernes Magasin can inspire you for the wedding party and remind you that the festivity you wear on your body affects the host's very first impression of the day and the festivities they are about to begin.

By Brian Martin Rasmussen

A wedding is the biggest celebration of life for your friends. It's a celebration of love, friendships, family, life. There will be an opulent gift table, food and wine, and you can shine with your gentlemanly table manners towards your dinner companion. And of course, you'll party until the early morning. You need to be ready and sharply dressed, but what should you wear?

"I think you should go all out with your clothes. Nothing is too fancy for a wedding, and those who think 'this or that is too much': It can't be too much," says David K, owner of Herrernes Magasin and advisor to hundreds of bridal couples, performing artists, politicians - every year.

"The challenge is to keep the festivity 'top of mind' when shopping," David K continues, explaining that both groom and guest should forget everyday life. Why? Because the most successful outfit chosen is designed for celebration and therefore detached from the conservative everyday mood on random grey weekdays.

Just try to outshine the groom

If you arrive in a dark suit, white shirt, and tie, you'll likely resemble at least half of the male guests. Herrernes Magasin believes your attire should impress the hosts a little, be a sign of gratitude and anticipation that matches the bridal couple's great commitment. The groom has the world's most beautiful accessory on his arm, it is IMPOSSIBLE to outshine him, no matter what you do.

"For a wedding, you should at least wear a jacket and trousers, but the strength lies in accessories. Add a waistcoat or suspenders and give your shoes some shine. The combination of trousers, jacket, and waistcoat can be in different colors and brands, and for example, the waistcoat can deviate in fabric quality from the jacket and trousers, for instance, in a completely glossy or completely coarse material. You can choose the 'board member' style, where all parts are in the same color, or the connoisseur style, which requires a bit more commitment," explains David K.

Tailored fantastic fit, but with one huge disadvantage.

"At Herrernes Magasin, we emphasize that you must try on the clothes to see if they work. We are experts in the field and have so many options that you won't be able to see them all, but we have something for everyone, so it's all about throwing yourself into the clothes in front of the mirror," says the fashion expert.

Tailored clothing often ends up very classic and conservative, and that certainly has great charm. You choose your suit based on physical fabric samples we have collected from the world's largest suppliers. The disadvantage is that a man's potential is rarely found from small fabric samples, but rather from the man's reflection in the mirror.

The guest's 2-step: Change between church and party

If you're attending a wedding at 11 AM and find it a bit too much, hot, or early to wear a suit to church, you can advantageously use the two-outfit strategy and then change into evening wear after the reception.

"It can feel awkward if you start out in church dressed in the wildest finery. One idea could be to dress a bit more casually elegant in church, so the bridal couple gets their well-deserved shine. A relaxed shirt, chinos, and a simple blazer or waistcoat is a good and slightly toned-down, but still formal and stylish option. It can be advantageous to change into a suit later, and it's wonderful to be able to put on a fresh shirt for the party," says David K.

Get ready to party

David K also believes that one should take a wedding as seriously as the bridal couple does, and therefore push the boundaries for festive gear.

"At dinner, the bridal couple is happy and full of expectations for the party they have planned for months, and they naturally want nothing less than the coolest, most legendary wedding bash in history. As guests, we should honor that, so we can also be as ambitious and omnipotent as possible. A waistcoat and suspenders can be an idea, because these are items you don't normally wear, and then you start to hit the spot that the groom aims for with the party: It should be well-thought-out, festive, and heartfelt, and above all, involving, even after the jacket comes off at 6:30 PM," says the fashion expert.

GOOD ADVICE from David K:

What can you wear?

The Tuxedo Rule

-One rule applies: You may not wear a tuxedo unless the host has chosen 'black tie'. If he wears a tuxedo, you may wear a tuxedo. If he wears white tie, guests can wear anything.

Give the shirt some power to play with.

-White everyday shirts are easy to match with colorful accessories. This allows for adding a bit more flair to accessories. A brilliant move is to reuse your tuxedo shirt. It's simply more festive than the standard business model. Bring out the tuxedo shirt, which is also great for future cocktail events.

Should your outfit match your date's dress?

-Especially for weddings, it's a fun idea because a wedding is a very well-documented event where pictures are important for the aftermath, and couples are often photographed. When photographed together, you can definitely wear something that matches a bit. It can be a challenge and a bit complicated, but the point is that you can find colors that complement each other beautifully. A detail like a yellow pocket square, for example, goes well with a purple dress. If the woman wears a vibrant dress, the man looks almost dull in a navy blue suit without anything else, so try to look for matching details.